But she also warns, “Keep in mind that no matter how great your tools are, they won’t work if your IPP isn’t well-thought-out and you’re overlooking important qualifiers. In fact, PartnerOptimizer’s Partner Ecosystem Intelligence Platform can be used to build a data-driven IPP search and surface the best-matched partners for your product. Use a tool like batchGEO.com to mash up companies and their SIC codes with your partner coverage.
Remember, partner recruiting doesn’t end when a partner signs a contract. Instead of hanging up, use that time to get to know them better on a personal level and build rapport.” And perhaps more importantly, it can be a relatively easy win — in B2B SaaS or other industries with long sales cycles, it’s not likely you’ll get a ton of deals right away. After your preliminary partner recruiting duties are done, Jake recommends that you start your engagement with joint marketing.
Read on to learn how and where to score the kinds of partners that are excited and equipped to do business with you. Below, we outline what good partner recruiting is and share 5 steps to refine your strategy — complete with advice from three channel leaders. Reach out to us at to begin a conversation about your aspirations, career growth, and team-building goals.
For Businesses
Ask them what they know about your organization and how they think the partnership can be most mutually beneficial and what goals they’re willing to work toward with you. Make it feel like you’re talking directly to them. Christopher clarifies, “Targeted outreach via LinkedIn / email to well-placed roles works, but has to be meaningful and demonstrate some understanding of their business.”
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- Employers, your team is more than a collection of CVs.
- You also need to continuously invest in partner training to keep them updated on your products, services, and industry trends.
- If you don’t have an ideal partner profile (IPP), it’s time to create one.
- Set up an intro call and take time to understand each potential partner’s business strategies, customer base, and industry.
- Get really specific on the attributes that bring the most value to your business.
- In fact, PartnerOptimizer’s Partner Ecosystem Intelligence Platform can be used to build a data-driven IPP search and surface the best-matched partners for your product.
Great partners will have a complementary product or service https://insurancequotestip.com/channel-partner-and-ecosystem-tech-is-one-of-the-hottest-categories-in-martech-today.html offering, be willing to co-market, and may also be poised to help you expand your geographic presence. Get the right partners on board, and the right publicity, customer support, and revenue will come. Yep, they all stem from partner recruiting. Most partner program problems are actually partner recruiting problems.
- Remember, partner recruiting doesn’t end when a partner signs a contract.
- We understand the unique challenges and opportunities in partnership positions
- As Christopher and Jake mentioned, having alignment is important.
- Recent discussions highlight how these processes are evolving, emphasizing clear objectives, internal alignment, and sourcing talent beyond traditional channels.
- Dina shares, “PRMs are helpful in understanding whether your recruiting process is working.
- You want to hear that the partner prospect gets it, has the qualifications and interest to sell it to their client base, and is aligned with your business model.”
Use monthly touchpoints or QBRs with partners to assess how the partnership is going and make modifications to your goals if needed. Once a partner signs on, form a joint business plan including metrics you’ll monitor on a regular basis. As Christopher and Jake mentioned, having alignment is important. You want to hear that the partner prospect gets it, has the qualifications and interest to sell it to their client base, and is https://www.datakom.lv/about-us/blog/datakom-cooperation-with-alberta-college/ aligned with your business model.”
